Tim Cook stepped up and responded to the crisis at Apple with a set of tweets that have brought a certain amount of clarity and positivity back to the company.
Apple reacted swiftly to the accusations made by Elon Musk and reported them to the appropriate authorities.
In a tweet with a short video from "Apple Park" in California, the billionaire and CEO of Twitter, Tim Cook, thanked Apple CEO "for taking him on a tour around Apple's beautiful headquarters." And he added, “It was a good conversation. Among other things, we resolved a misunderstanding about the possible removal of Twitter from the Apple Store. Tim was clear that Apple would never have considered doing this.
Elon Musk had accused Apple of threatening to block Twitter from its application store without explaining the reason in a series of tweets, on Monday, and also said that the iPhone manufacturer had stopped advertising on the social networking platform.
- Social Media Platforms and the Pressure of Apple
The American billionaire, who is active on Twitter, said that Apple is pressuring the social media platform over demands to amend the content.
Musk had said in a tweet a few days ago: “Apple has mostly stopped advertising on Twitter. Do they hate freedom of speech in America?
He later tagged Tim Cook's Twitter account, in another tweet, asking, "What's going on here, Tim?"
- Apple Spend Decreases on Twitter by Time
Apple spent an estimated $131,600 on Twitter ads between November 10 and November 16, down from $220,800 between October 16 and October 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.
Among Musk's tweet list was the 30% fee that Apple charges software developers for in-app purchases, as Musk posted a note suggesting he was willing to "go to war" with Apple rather than pay the commission.
The Apple Store fees have drawn criticism and lawsuits from companies such as Epic Games, the maker of Fortnite, while drawing the scrutiny of regulators worldwide.